A Project Manager has been appointed to lead the development of a range of product initiatives and marketing campaigns, including development of a website portalwww.tayroots.com, which will be promoted as the first port of call for people looking to research their Angus & Dundee roots, and a local ancestral information pack for tourism businesses designed to help them signpost ancestral tourists to sources of help and information on the ground.
One of the key objectives of this project will be to develop a Roots Festival for Angus & Dundee in 2008, which will then be further developed for 2009 linking in to Scotland’s Year of Homecoming. The event will be aimed at locals and tourists alike, giving a real flavour of Angus & Dundee’s rich heritage and culture.
The aim of the Festival will be to have ‘ancestral-friendly’ accommodation, restaurants and other tourism operators providing a friendly welcome and service to visitors through a core Festival package of conducted tours, activities and workshops which, together with existing large and small events across the Angus & Dundee area, will give a real flavour of Angus & Dundee’s rich heritage and culture for visitors from across the globe coming back to their ancestral roots.
How can you get involved?
An ambitious and exciting programme for the week long festival, which will take place from 6th to 13th Sept 2008, has been developed. However the organisers would also like to encourage community groups and event organisers to stage their own events with a ‘roots’ theme eg. street theatre, musical events, celebration of local heritage etc during the Festival to add colour and interest/enjoyment for locals and visitors wherever they are in Angus & Dundee.
The Roots Festival team will be able to provide a promotional platform for all roots-related events taking place during the festival via their brand new web portalwww.tayroots.com, which is being launched in the spring. A comprehensive marketing campaign will seek to drive people to the site to get up to date information on all the individual events taking place during the festival.
If you are planning to organise an event during the festival and would like to promote it onwww.tayroots.com, please email details, including event name, venue, date, time, short description (30 words max), contact/booking details and web address (if applicable) to Louise Connor, Marketing Officer, Angus Council at email@example.com.
Please note inclusion on the website, which will be FREE, is at the discretion of Angus Council.
For more information about the Roots Festival, or an informal discussion about an event you may be planning, please contact Gillian Harrower, Angus & Dundee Ancestral Tourism Project Manager firstname.lastname@example.org or telephone 01738 860523.