Angus & Dundee Roots Festival : 6th to 13th September 2008

I am sure this will be of interest to many local groups:
Local authorities in Angus and the City of Dundee have joined forces in a bid to attract tourists from across the world to come to the area and walk in the footsteps of their ancestors. A two – year project aims to capitalise on increasing interest in family history worldwide, and to tap into the estimated market of 2.5 million people across the globe with their roots in Angus & Dundee.

A Project Manager has been appointed to lead the development of a range of product initiatives and marketing campaigns, including development of a website portal www.tayroots.com, which will be promoted as the first port of call for people looking to research their Angus & Dundee roots, and a local ancestral information pack for tourism businesses designed to help them signpost ancestral tourists to sources of help and information on the ground.

One of the key objectives of this project will be to develop a Roots Festival for Angus & Dundee in 2008, which will then be further developed for 2009 linking in to Scotland’s Year of Homecoming. The event will be aimed at locals and tourists alike, giving a real flavour of Angus & Dundee’s rich heritage and culture.

The aim of the Festival will be to have ‘ancestral-friendly’ accommodation, restaurants and other tourism operators providing a friendly welcome and service to visitors through a core Festival package of conducted tours, activities and workshops which, together with existing large and small events across the Angus & Dundee area, will give a real flavour of Angus & Dundee’s rich heritage and culture for visitors from across the globe coming back to their ancestral roots.

How can you get involved?

An ambitious and exciting programme for the week long festival, which will take place from 6th to 13th Sept 2008, has been developed. However the organisers would also like to encourage community groups and event organisers to stage their own events with a ‘roots’ theme eg. street theatre, musical events, celebration of local heritage etc during the Festival to add colour and interest/enjoyment for locals and visitors wherever they are in Angus & Dundee.

The Roots Festival team will be able to provide a promotional platform for all roots-related events taking place during the festival via their brand new web portal www.tayroots.com, which is being launched in the spring. A comprehensive marketing campaign will seek to drive people to the site to get up to date information on all the individual events taking place during the festival.

If you are planning to organise an event during the festival and would like to promote it on www.tayroots.com, please email details, including event name, venue, date, time, short description (30 words max), contact/booking details and web address (if applicable) to Louise Connor, Marketing Officer, Angus Council at connorl@angus.gov.uk.

Please note inclusion on the website, which will be FREE, is at the discretion of Angus Council.

For more information about the Roots Festival, or an informal discussion about an event you may be planning, please contact Gillian Harrower, Angus & Dundee Ancestral Tourism Project Manager at gillian@tals.co.uk or telephone 01738 860523.

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